A Decade of Firsts
Goldfish® crackers become "The Snack That Smiles Back®" with the introduction of "Smiley" in 1997. This marks the first-ever alteration to our icon product since it launched in 1962.

Pepperidge Farm's first new advertising slogan in a decade, "Never Have an Ordinary Day®", debuts in 1999.

Offering frozen convenience, but homemade taste, Pepperidge Farm introduces its own flaky Pot Pies and hearty Texas Toast.