The Introduction of New Product Lines
Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign that spans five decades.

During a trip to Belgium, Margaret Rudkin discovers delicious and delicate cookies produced by the Delacre Company in Brussels. Pepperidge Farm reaches an agreement with Delacre to produce these elegant cookies in America. In 1955, Pepperidge Farm launches its Distinctive line of European-style cookies with evocative names such as Bordeaux, Geneva and Brussels;.

Pepperidge Farm moves into the frozen food business with the acquisition of the Black Horse Pastry Company, manufacturers of delicate and flaky homemade frozen pastries.